Blog Post 11

I researched the movie Neighbors 2: Sorority Rising and expected to find around 25 product placements throughout the movie. I thought there would be a lot because the movie was targeted at teens and young adults so it would have a lot of popular products being used. I found 6 brands that were used repeatedly during the movie; U-Haul, Nike, Apple, Instagram, Vans, and Converse. I think the use of Apple was a good idea on the film makers part because Apple is such a recognized and popular product. Different types of Apple products were used in the movie like MacBooks and iPhones. This product placement made sense to the storyline like This Must Be the Place describes. During the movie the actors are on their phone making calls or using a computer to look things up so having those products be Apple made perfect sense and didn't have the audience question why they were using it. I thought there would be several different products shown in the movie and there was to a certain degree. The movie used only 6 recognized brands during it but had different types of products these brands offered spread throughout the movie several times.

Comments

  1. UnknownNovember 29, 2018 at 12:17 AM

    I personally, Loved that movie! I noticed inside certain movies, when Chloe Moretz plays a part Vans always make an appearance. I feel she probably has an contract with them or maybe 'Van' advertising crew feels she more relatable to people. Also with the clothing aspect, the producer might of thought about what younger people wear, be on, and the common cheap moving vehicle company, giving the audience a good reason not to question it.

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