Blog Post 10

The most interesting video we have had to watch this semester was Secrets of the Super-Brands. I really enjoyed being able to learn why companies advertise themselves the way they do, and why we love them so much. For example Abercrombie would have a "bouncer" and a red rope outside their store to make it seem more exclusive than it really is. Watching the lady get a CT done of her brain while she saw pictures of different luxury and non-luxury brands was really interesting to learn which parts of the brain, like the reward system, lit up. Getting a background as to how some brands got so popular while others didn't was something I haven't ever thought about and was more than happy to learn about.

The least interesting reading we have done for me would be Rise of the Lavish Wedding. The reading was very history based, as in it talked a lot about how weddings have come to be so popular since the wedding of Queen Victoria. I haven't ever really thought about what I want my wedding to be like so learning about them and why people are so willing to spend so much money on a wedding didn't make much sense to me. The idea that a wedding dress has to be white, worn once, and different then trends at the time seems like brides aren't allowed to express themselves with their dress without being judged. I also found the reading to be very bland. Compared to other readings and videos we have done where the author added their own sense of humor to it, Rise of the Lavish Wedding was very straight forward and factual based.

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